JAIPUR RUGS

Kaizen- a company formed by a group of talented individuals wanted to introduce Jaipur Rugs to the city of Surat by exclusively reselling their products. Their mission is to bring Jaipur Rugs' craftsmanship and values to the city. Jaipur Rugs not only nurtures artisan creativity with their beautiful workmanship but also established the JRF (Jaipur Rugs Foundation) to improve artisans' well-being and livelihoods. The company also follows a specific design concept for their stores.